Creating Home - Driving 25% Larger Baskets with AI Shopping Assistance
How a Dutch furniture and home accessories retailer used ShopGuide to help first-time visitors build bigger, more confident orders in its first two months live.
The Challenge
Creating Home sells furniture and home accessories like sofas, cabinets, chairs, tables, lighting, and rugs, curated from brands like Label51, PTMD, and Bazar Bizar. Across a catalog that wide, shoppers often need guidance to find the right piece for their space before they're ready to commit.
The Solution
ShopGuide: an AI-powered shopping assistant designed to guide visitors toward the right pieces in real time and help them build confident, multi-item orders.
The Result
Standout Results: The Numbers Tell the Story
25% More Items Per Order
ShopGuide orders average 1.25 items vs. 1.00 store-wide
91.7% New-Customer Orders
11 of 12 ShopGuide-assisted orders came from first-time customers
€2,686.50 Revenue Generated
From 12 ShopGuide-assisted orders in under two months
€223,88 Average Order Value
Consistent order value across all ShopGuide-assisted purchases
Between 8 June and 6 August 2026, Creating Home's first two months live with ShopGuide, the assistant closed 12 orders worth €2,686.50, with nearly all of them coming from shoppers who had never bought from the store before.
What the customer said
"What a fantastic experience I had with Brugts Services! 🌟 From the very first contact, communication with Iris was clear, friendly and extremely professional. She really took the time to understand my wishes for the Creating Home website and was able to answer all my questions immediately.
The result is impressive: a modern, user-friendly and fully customized Shopify webshop that perfectly matches the look and feel of Creating Home. Iris's years of experience with Shopify clearly came into their own: everything works smoothly, the loading speed is great and the management is intuitive. In addition, she was able to come up with creative solutions for both design and functional challenges.
What I also particularly appreciate is the proactive attitude of Iris and the entire team at Brugts Services. They kept me continuously informed of the progress, gave valuable tips and were always ready if something needed to be adjusted or expanded. I can heartily recommend Brugts Services - and especially Iris - to anyone looking for a reliable and expert partner for a Shopify website! 🚀✨"
Sander, owner Creating Home
