GoatsBridge: Using Shopify Campaigns to Track Gifts Collection Traffic

Training Steps: 

What your team needs to know first:

  • Team members need Marketing permissions in Shopify to create campaigns
  • Campaigns must be created on desktop (not mobile)
  • Your store is on the Basic plan, so you're all set to use this feature

Step-by-Step Process:

1. Create the Campaign

  • Go to Marketing in your Shopify admin
  • Click Campaigns
  • Click Create campaign
  • Name it something clear like "Gifts Collection - Social Media Promo"
  • Click Save

2. Set Up Shareable Links for Each Social Platform

When you create the campaign, Shopify automatically generates a default shareable link. You can customize this and add more links:

  • In the Shareable links section, click the + button to add a new link
  • Select Destination from the dropdown (choose your gifts collection)
  • Create a Short link handle (e.g., "gifts-facebook" or "gifts-instagram")
  • In Additional UTM parameters, add:
    • utm_source: facebook (or instagram, twitter, etc.)
    • utm_medium: social
    • utm_campaign: (this auto-fills from your campaign name)
  • Click Done
  • Repeat this process for each social platform you're using

3. Copy and Use the Links

For each shareable link you created:

  • Click the link
  • Click the Copy icon next to the short link or full URL
  • Use this link in your social media posts instead of the regular collection URL
  • You can also download the QR code if you want to use it in printed materials

4. Track Performance

All traffic and sales from these links automatically flow into your campaign dashboard where you can see:

  • Total sessions (visitors)
  • Sales generated
  • Which social platform is performing best
  • Overall ROI

Key Advantage: Instead of manually creating UTM parameters for each post, the campaign does it automatically and organizes everything in one place. Your team just needs to grab the right shareable link for each platform and use it consistently.